Saturday, April 21, 2007

Gap goes Design


Gap is the khaki pants of fashion, the comfortable basic that everyone has in their closet. Now they have decided to join forces with up and coming deisngers for a line. Following in the footsteps of such retail/designer love connections Victor & Rolf + H&M, Stella + Adidas or Proenza + Target, it is only normal that Gap jumps on the "designers heart retail" bandwagon.
Winners of the 2006 CFDA/Vogue Fashion Fund have designed pieces based on the classic white shirt. Now you too can own a Rodarte, Doo.Ri or Thakoon for a fraction of the price.


I have yet to try the garments but I did see them in stores. The merchandising is simple, clean and...uim...pretty? But to be honest, the peices themselves look a bit iffy. I know that they are running out of some styles online. In any case, here are some pics for your enjoyment. If anyone has a chance to hit up the Gap for desinger wear, let me know.

So now that all these parnerships are being done, would it not be amazing to see Micheal Kors + Costa Blanca? OOhhh, think of the pretty pretty dresses!

4 comments:

Bargainista said...

I saw several of those blouses in the Bloor St. windows today. They didn't look that nice up close and personal.

BeautyGirl23 said...

The Gap has to do something to boost their sales.

Trendini said...

Bargainista: I know, they seem a bit stiff...

beautygirl23: Gap needs all the help they can get!

BeautyGirl23 said...

I wasn't writing it in a bad way just from a Marketing point of view, they had to change their efforts to see a difference.

I live and sleep marketing.

:)