Thursday, March 29, 2007

Why Joe Fresh is so Fresh

As you walk into a Maxi or a Canadian Superstore, browsing the aisles for the regular milk, butter and cheese, the last thing you expect is to land on the perfect pair of bright flats, or the ideal summer bag, or even, what’s this? Ohhhh, pretty printed skirts!

That’s exactly how it feels when you walk through a Joe Fresh Style.
Joe Fresh Style was founded by Joseph Mimran (the same dude who thought up Club Monaco and Caban). There are so many great things about this "groceretail" store. The prices are extremely affordable (think $14.00 for a 3/4 sleeve tunic), the set-up is uncluttered and actually pleasant. And yes, there are change rooms (unlike other places where you have to assume you are a medium). The staff is quite helpful and friendly. The merchandising makes you want to buy EVERYTHING (I need a cash register in my kitchen right?) On top of all this: It is Canadian!

The Joe Fresh area is divided in sections such as womenswear, menswear, sleepwear, loungewear and last but not least :accessories. Did I mention the comfortable cheap flats ($16)?

So the next time you are doing your regular grocery shopping, make it a point to stop by and check it out. You won’t be disappointed…and if you are, well… I told you about the flats right?

Visit their website for a store near you.