Friday, June 22, 2007

Victoria Beckham does denim (dvb style)

Victoria Beckham (aka size 00, aka Posh Spice, aka “those cannot be real”) debuted her denim line dvb at Saks Fifth Avenue last week. Already, Rock & Republic has terminated the partnership with the ex Spice Girl claiming she was “horrible to work with — indecisive and inconsistent and generally not present at all. She attached her name to it but didn’t want to do any of the work – unless she was promoting the line in front of the cameras, of course.”

It gets worse…The Sun reports that Robert de Keyser, founder of Dekeyser Fashion (the company that sold her jeans in the UK) claims her designs are "tacky" and "made out of a cheap fabric". Tough times considering each pair will cost you $250-$300. Mr. de Keyser had also mentioned that "The new Beckham range appears to be seriously overpriced for a line made out of a cheap fabric." Oh la la.

In the end it’s still going to sell simply because of the publicity. Had everything gone smoothing with Rock & Republic, I would not have even mentioned this story. But now, people are a talkin'!

I went to the dvb website and the denim line is not yet available. However, she does have a bag and sunglasses line with the Japanese brand Samantha Thavasa.

Seriously, I don't think she should quit her day job yet, whatever it may be...